Employer Branding

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Building an Employer Brand

2. The Importance of Employer Branding

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employer branding in emerging markets

A lot has been found and discussed about how the world’s best companies to work for build strong employer brands and attract great talent in the developed markets. We have talked endlessly about how these companies make themselves so appealing that people from across the world, irrespective of their diverse backgrounds, cultures and preferences. However, we often tend to forget what it takes to build a strong employer brand emerging markets that are estimated to generate around 70% of the world’s GDP growth in the next decade. Yes, the International Monetary Funds (IMF) has predicted that 70% of the global GDP will come from emerging markets – 40% alone from India and China and remaining 30% from other markets including North Africa and South America. This means that economies in the emerging markets are growing at much faster rates as compared to those of developed markets. This also means that the current is the right time to invest in creating a strong ...

Employer Branding - Definition and Fundamentals

Before we look into what, why and how of employer branding, let’s look at the below table * , containing best companies to work for in various countries. Company Name Country Standout Policies Google (Best company to work for, for the sixth year in a row) United States of America Parental Leave Benefits (New parents, whether male or female, adoptive parents, surrogates or domestic parents, can avail 12 weeks of paid leave.) ‘Baby Bonding Bucks’ - $500 to new parents to spend during first three months of child’s life. Paid offers for volunteering RMSI (First time winner toppling Google) India Reward & recognition programs to drive creativity, leadership & teamwork Fast track growth paths for high performers Initiatives for women (anti-sexual harassment, gynecological problems, extended maternity leave) Alternative skill development NetApp Europe (France, Germany, Switzerland, the Netherlands, U.K.) Culture of fairness, credibility,, pride, ...

Building an Employer Brand

They have come to realize that creating a standout employer brand is essential to have ‘people advantage’. Talent and marketing are the new sides of a branding coin. What Employees Want ? This is because employees today expect much more than a stable income and promotion once-in-few-years. They must provide an open and free work culture alongside all possible amenities and facilities, competitive compensation and benefits while taking care of their overall well being. Important Questions to Ask before Undertaking the Task of Building an Employer Brand Every professional wants to associate with an organization of repute. And same is true for organizations when it comes to hiring talent. They want to recruit winning teams. It’s also true for the same organization in different talent markets. What is the main challenge an organization is facing ? First of all, you have to identify the problem. That’s how it begins. What is the main c...

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Lakmini Dayarathna

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