The Importance of Employer Branding

Employer branding is not an illusion. It’s of absolute importance for organizations eyeing on the best industry talent, aiming to drive innovation and aspiring to remain at the forefront of the competition. Let us understand its importance by taking a look at the initiatives that top companies from across the world have taken to establish themselves as strong employer brands.

Google

 

Google has been repeatedly topping the charts and is considered the most preferred employer throughout the world. So what helps this 16-year old American MNC maintain its rankings? Obviously, it’s philosophy ‘work hard, play harder’ is behind its success.
But that’s not the only thing that keeps employees glued to the company. It encourages its people to ‘do cool things that matter’. The employees are allowed to dedicate 10% of their paid working time to dedicate to the things that they really love doing.
 It says a lot about the life at Google. The company has taken a series of initiatives to strengthen its employer brand, one of which is compelling storytelling.

Employer Branding = People

And employer branding is the birth child of this thinking. What employees feel about their organization and what talent in the job market perceive about it matters a lot. What employees are telling their families, friends, acquaintances and strangers about it, working there, the benefits they receive and the level of contentment they experience can make or break a company’s reputation. Employee experience has a ripple effect on customer satisfaction.

Mahindra & Mahindra

 

 

While Mahindra is a global brand, most commonly it is associated with India and more precisely the manufacturing sector. But the truth is that it has diversified into information technology, retail and finance. And the company is dedicated to help employees shape their destinies.
“Challenge Conventions, Bringing Alternative Thinking at Workplace, and Drive Positive Change in the Lives of Our Customers, Recognition for Out performance, Empowering Environment and Abundant Learning Opportunities.”

Employer Branding = Helping People Shape Their Destinies

Employer branding is also about helping people shape their destinies. Because when organizations support it, this impacts their own reputation. It builds a sense of community building because happy people build happy communities and happy organizations. An effective talent brand gives employers the benefit of positive perception among the people that matter the most.

Adobe

 

Adobe is a multinational company. What make it an employer of choice are its small town values. Yes, this is deeply rooted in the way it operates. The organization is a diverse community who are extremely passionate about what they do and the difference they bring. The company encourages alternative thinking among its employees, to see their other side. A person may be extremely good at doing something else and recognizing this can help people place at the right job.

Employer Branding = Flaunting Your People

Believe it or not, employer branding is also about flaunting your people, their experiences and their sentiments towards the organization. When companies are able to show how people are empowered, encouraged and recognized, they ultimately send out messages to the prospective candidates about how even they can build a stable future with the company.