Before we look into what, why and how of employer branding, let’s look at the below table*, containing best companies to work for in various countries.
Company Name
Country
Standout Policies
Google (Best company to work for, for the sixth year in a row)
United States of America
Parental Leave Benefits (New parents, whether male or female,
adoptive parents, surrogates or domestic parents, can avail 12 weeks of
paid leave.)
‘Baby Bonding Bucks’ - $500 to new parents to spend during first three months of child’s life.
Paid offers for volunteering
RMSI (First time winner toppling Google)
India
Reward & recognition programs to drive creativity, leadership & teamwork
Fast track growth paths for high performers
Initiatives for women (anti-sexual harassment, gynecological problems, extended maternity leave)
Alternative skill development
NetApp
Europe (France, Germany, Switzerland, the Netherlands, U.K.)
Culture of fairness, credibility,, pride, respect and camaraderie
Down-to-earth management style
Competitive salaries, benefits and focus on employees’ overall well-being
Marriott
Australia, UAE, India
Intertwined culture of service excellence and employee autonomy
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